"Foundations of the New Marketing Paradigm" (part of MDGLCC-U Education & Networking Breakfast Series)
The Miami-Dade Gay & Lesbian Chamber of Commerce presents its MDGLCC-U Education Series and Networking Breakfasts during the month of September.
In this session entitled "Foundations of the New Marketing Paradigm" you will discover the principles of how to attract ideal prospects and convert them into raving fans of your business. Also you will learn about the 15 step road map to growing your business in 2014 by leveraging the power of the internet and digital marketing tools and strategies.
Specifically you will learn:
- The 7 Principles you need to follow to Position your brand as a trusted authority
- The importance of matching your message, your market and your media to attract new clients
- The 10 Components of Digital Marketing and why your business needs all of them to grow sales
About the Presenter
Dr. Carmen D. Ortiz – visionary, evolutionary Latina relentless in her commitment to make this a better world through social entrepreneurship. She holds five college degrees, including MBA from Columbia University (1985) and Ph.D. from Texas Woman’s University (1973). Dr. Ortiz founded the US Hispanic Women Chamber of Commerce in 1989, served on the advisory board of the USA Small Business Administration for Region 2 (1991-93) and was named Hispanic businesswoman of the year in New York State (1990). In 1986, she left a prestigious Wall Street career in corporate finance to start her CD Ortiz Financial Management Group, Inc., a full service financial planning and business consulting firm. Since 2010, Dr. Ortiz has been studying and practicing the creation and building of “new” business models, applying innovative breakthrough marketing and business tools and strategies. She is a digital marketing expert and coach, committed to inspiring and empowering women to build business miracles in the new global and digital economy.
"Foundations of the New Marketing Par...
Date and Time
Thursday Sep 11, 2014 9:00 AM - 11:00 AM EDT
Friday September 11th, 2014
9:00am - 11:00am
Location
Soyka Restaurant
5556 NE 4th Court, Miami FL 33137